However, this isn't the first time the Union Jack has been exposed to the mainstream. Until the sixties, wearing the union jack had only been for serious patriots, so people were shocked to see musicians such as The Who boldly making a statement with their British themed fashion.
The seventies expressed a different attitude towards the British flag, as rebellion and anarchy rose up through the punk era. Most famously, The Sex Pistols made it clear how they felt towards Britain during times of hardship and unemployment.
And you're all waiting for it...The Nineties. Geri Halliwell is probably the most famous for wearing ridiculous union jack-themed outfits (I say ridiculous now but we all thought it was cool back in the day), and started a massive trend that the whole world was made aware of.
So here we are, recycling the trendy and not tired-out Union Jack once again in the 21st century. I have found my best picks of British themed fashion, not only to wear during the Olympics, but to show our ongoing support for the nation!
Firstly, this great little poncho from Topshop - probably the most useful piece needed in everyone's wardrobe this summer. Great for festivals, and would have done the job nicely if watching the women's road race on Sunday!
Love these Jimmy Choo shades, part of a British themed collection launched this year to support the Union Jack trend. Classic and cool.
There are a lot of Union Jack tees and tops around at the moment, so you are spoilt for choice. I like this one by AX Paris (you can find the brand in different highstreet stores, New Look being one of them), as it's a bit more edgy with a toned down colour palette.
This cute little clutch from Alexander McQueen is great if you want to spend a little more. £1095 more to be exact. Ah well, I still love it.
A way not to work this trend...This guy from Made in Chelsea (I don't watch it but apparently his name is Ollie), looks ridiculous. Don't know what he's smiling about, but it shouldn't be anything to do with what he's wearing.
And because I can't possibly write a blog post without involving heels at some point, here are some quirky peep toes from Runway Shoes.
Here's some ideas, so dress up, Britain!